Jeff presley
Pool & Outdoor Director
I was born and raised on a sprawling working cattle ranch in Oklahoma, where I learned the value of hard work, family, and wide-open spaces. After college, I left the ranch and headed to Las Vegas, where I spent 30 incredible years building a career as a pool and landscape designer and contractor—helping people turn their outdoor dreams into reality.
Eventually, life brought me full circle—back to my roots and closer to family. My wife Jorie and I now call Keller, Texas home, where we’ve spent the past four years enjoying this next chapter of life. Our youngest son is graduating high school this year, and we’re stepping into the world of empty nesting with a mix of excitement and gratitude.
I’m still doing the work I love—designing and creating outdoor spaces that bring beauty and relaxation to everyday life—this time under the big Texas sky. On June 9th, 2025, I’ll celebrate 35 years in the industry, and I’m just as passionate about it today as I was when I started. With five sons and nine amazing grandkids, life stays full, and we wouldn’t have it any other way.




All about JEFF
Hometown: The Presley Ranch - Durant, Okla.
Enneagram Number: 3w2
First Job: 14yrs. old at The Durant Stockyards: responsible for the physical handling and management of the livestock, including moving animals into pens/corrals after they are sold & then loading them for transport.
Interesting Fact: Seinfeld & a Three Stooges Fanatic
Your Favorite Book(s): 1. Any book by Frederick Law Olmsted (He is considered The Father of Landscape Architecture) & 2. POOL: the history, design & the people behind them by Christopher Beanland
Podcast: Poolside Perspectives w/Mike Farley
Quote: “If you do what you love, you’ll never work a day in your life”
Guilty Pleasure: Watching a Rom-Com with my wife, that I chose.
Current obsession: Finding a Peanut Butter Twix
Favorite Meal in Fort Worth: Lonesome Dove (The Bison Ribeye)